Friday, June 17, 2011

Summer Package Designs

Summer designs aim to boost soda, beer and tissue sales 
By Bruce Horovitz, USA TODAY

These Kleenex boxes are designed to look like waffle ice-cream cones. Kleenex.
Folks who sip a Coke, munch a Chips Ahoy or sneeze into a Kleenex this summer can't avoid noticing summer-theme package designs.

It's about sales. Marketers know shoppers can be swayed to buy a product not just because of what's inside the box or bottle, but what's on the outside. That's why package design has become a $1 trillion industry. Even a fraction of a percentage of increased sales can separate a successful selling season from a lousy one. So consumer product giants are adding a splash of summer to packaging.
"People look at brands and see a sea of sameness," says JoAnn Hines, a package design consultant. "But a unique shape, design or color that says summer can take them out of the me-too category."

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