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Antonelli College Logo
For no apparent reason or trigger, I was thinking of my distaste for the Antonelli College logo for most of the day. I had a piece written up in my head about how there was too much going on in the logo and type. It never came across as professionally designed for a school that charges premium rates. It appeared a mess to me, from the curly "A" with a drop shadow to the multiple-shaded dots and triangles.
I was thinking of ways to modernize and minimalize the design... However, I must have been out of the loop because when I visited their site they had a completely new look. They now have a very sterile logo that identifies Antonelli's as being one in the same as all those trade colleges with multiple degrees popping up in bulk to make a quick profit. I assume this must have been their brand all along.
I don't like to be insulting towards other designer's and/or marketer's visions, but this one seems to be lacking a strong foundation. Am I wrong?
I agree completely! Used to work there and both of those logos were a laughed at by most of the graphic design staff and students. They teach design there but didn't consult any of the staff about any kind of design work at all.
ReplyDeleteI'm one of the students that laughed wildly at this. Their new logo suits them, laughable.
ReplyDeleteThat's the sad part. There are so many design professionals (professors) and driven students (alumni) to consult...or go the route of the University of Cincinnati, which has a strong design department, but launched a thought-provoked rebranding campaign with a respected design firm, LPK. I understand the money isn't there, but still...
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