Tuesday, August 9, 2011

Antonelli College Logo

Previous Antonelli College Logo
New Antonelli College Logo

Antonelli College Logo

For no apparent reason or trigger, I was thinking of my distaste for the Antonelli College logo for most of the day. I had a piece written up in my head about how there was too much going on in the logo and type. It never came across as professionally designed for a school that charges premium rates. It appeared a mess to me, from the curly "A" with a drop shadow to the multiple-shaded dots and triangles.

I was thinking of ways to modernize and minimalize the design... However, I must have been out of the loop because when I visited their site they had a completely new look. They now have a very sterile logo that identifies Antonelli's as being one in the same as all those trade colleges with multiple degrees popping up in bulk to make a quick profit. I assume this must have been their brand all along.

I don't like to be insulting towards other designer's and/or marketer's visions, but this one seems to be lacking a strong foundation. Am I wrong?

4 comments:

  1. I agree completely! Used to work there and both of those logos were a laughed at by most of the graphic design staff and students. They teach design there but didn't consult any of the staff about any kind of design work at all.

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  2. I'm one of the students that laughed wildly at this. Their new logo suits them, laughable.

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  3. That's the sad part. There are so many design professionals (professors) and driven students (alumni) to consult...or go the route of the University of Cincinnati, which has a strong design department, but launched a thought-provoked rebranding campaign with a respected design firm, LPK. I understand the money isn't there, but still...

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