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Antonelli College Logo
For no apparent reason or trigger, I was thinking of my distaste for the Antonelli College logo for most of the day. I had a piece written up in my head about how there was too much going on in the logo and type. It never came across as professionally designed for a school that charges premium rates. It appeared a mess to me, from the curly "A" with a drop shadow to the multiple-shaded dots and triangles.
I was thinking of ways to modernize and minimalize the design... However, I must have been out of the loop because when I visited their site they had a completely new look. They now have a very sterile logo that identifies Antonelli's as being one in the same as all those trade colleges with multiple degrees popping up in bulk to make a quick profit. I assume this must have been their brand all along.
I don't like to be insulting towards other designer's and/or marketer's visions, but this one seems to be lacking a strong foundation. Am I wrong?
