Monday, April 16, 2012

Weekend Notes


Walgreens Nationals Logo
1.) Over the weekend my wife noted the Washington Nationals logo looks very similar to Walgreens' logo, which it has been compared to before (see Totally Looks Like).
Kroger Fuel Logo
2.) Every time I see the Kroger Fuel logo, I try to decipher its meaning. I keep thinking I'll find some clever hidden meaning behind it. The colors seem to go with Kroger's brand (the blue and red as primary colors/purple/orange as secondary), and remind me of a gas property's diamond.

The odd white space is what puzzles me. I would have to think it is a stylized map of the United States, but of this I can't be sure. I have considered a stylized "K" (which it definitely is not), some kind of international gas symbol I am unfamiliar with, or just some fun, stretchy shape (like a tag). It has to be an icon of the states with Kroger colors and a big gray line enclosing it, right? I feel like I'm missing it.

Cincinnati Zoo
3.) Went to the Cincinnati Zoo. A lot has changed since my last visit. It's nice to have such a great organization in Cincinnati.

10 comments:

  1. I've also wondered about the Kroger Fuel logo

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  2. the kroger fuel logo reminds me of an easter egg, i like it

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  3. My girlfriend told me it looked like a right side view of a man in briefs or an adult diaper! LOL

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  4. Kroger fuel uses the KwikShop stores logo.

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  5. I think it looks like a stylized map of the United States as well. My wife disagrees. The thought maybe the logo was designed to be more generic so it could be used in states where they have King Soopers grocery stores (which is owned by Kroger), but I haven't seen that used that way... not in Colorado at least.

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  6. I e-mailed Kroger and asked about the fuel center logo: "Yes it is a stylized U.S. map of contiguous states. And it's used with all Kroger banners across the U.S. like Ralph’s, Fry’s, and King Soopers."

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  7. Thanks, Matt! Clears up any confusion, and makes sense.

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  8. I work for Loaf 'N Jug, a Kroger Branded convinece store. The logo and logo type (font) were created to connect all of Kroger's fuel centers making it easier for customers to reconize them when they travel or move. The white area is shaped like the United States (representing Kroger's presence throughout the country) , the blue areas are the oceans, and the red and orange are Canada and Mexico. I am not sure why the designer chose the color scheme.

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