Wednesday, March 28, 2012

Pepsi Next

Pepsi Next is launching this week with 60% less sugar and fewer calories than a standard Pepsi. Sucralose and aspartame will act as sweeteners.

Based on its packaging, Pepsi Next appears as if it could be more successful than Pepsi's previous spin-offs, Pepsi One and Pepsi Max. They distinguished themselves as low-calorie alternatives to regular Pepsi by using black packaging to indicate this difference. By keeping Pepsi Next's packaging simple, clean, and using a lighter/cooler variant of the Pepsi blue it maintains the overall Pepsi brand while appearing crisp, refreshing, and light.

I guess it really comes down to if the stuff tastes good and similar enough to Pepsi...

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