New Farmers Logo Vector

Sometimes I like to recreate logos from scratch to get a feel for the make-up and details of a logo. Farmers Insurance released this a short while ago. I enjoy discovering the little nuances such as the amount of degrees in the rotation of the rays.

This recreation should in no way be used in lieu of the actual logo (it ruins the purpose of branding).

VECTOR FARMERS INSURANCE LOGO

Vector Farmers Logo New

Mother of Mercy High School's New Logo

Mother of Mercy High School's New Logo
Cincinnati, OH

Once again, I am not here to necessarily critique these designs. However, having seen the local billboards, I find a local newspaper's explanation of Mother of Mercy High School's new logo to be reaching somewhat far into the reader's imagination...

The new graphic maintains the traditional elements of Mercy's original logo but also reflects the school's scholarly achievement and a young women's journey with Christ to her future by incorporating a "movement" of blue ribbons that flow directly through the distinctive Mercy cross and into the the light.

"Our new logo allows us to better capture the excellence that is Mercy with our relentless attention on individual excellence, as well as the amazing strides we are making toward our Vision for the future."

Did you get all of that out of this new mark? Distinctive Mercy cross... reflects a journey with Christ... Opinions?

The one element I will comment on, and that is the faded gradient to white. From design experience (Beacon Orthopedics) I have never enjoyed gradients incorporated in a logo. In the future, when designers try to use color backgrounds with the logo they will have to come up with solutions like an outer glow, white box, or a different fade color if they want the piece to look correct and professional.

New Girl Scout Badges

New Girl Scout Badges

Any Girl Scout want to earn that Website Designer Badge? Not a commentary on what I think of these logos...

From NPR
New Girl Scout Badges Offer Different Choices To Smart Cookies

Today on All Things Considered, Alisha Niehaus of the Girl Scouts of The USA talks to host Guy Raz about a big update: for the first time in a quarter-century, they've completely overhauled the system of badges that Scouts can earn.

New Cigarette Warning Labels

Nine new warning labels cigarette makers will have to use by the fall of 2012. (U.S. Food and Drug Administration / AP) Share

Gross-out cigarettes labels drive spike in quit-line calls
Photos of corpse and rotten teeth may already be impacting smokers

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