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Based on its packaging, Pepsi Next appears as if it could be more successful than Pepsi's previous spin-offs, Pepsi One and Pepsi Max. They distinguished themselves as low-calorie alternatives to regular Pepsi by using black packaging to indicate this difference. By keeping Pepsi Next's packaging simple, clean, and using a lighter/cooler variant of the Pepsi blue it maintains the overall Pepsi brand while appearing crisp, refreshing, and light.
I guess it really comes down to if the stuff tastes good and similar enough to Pepsi...
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