New Microsoft Logo

I actually like Microsoft's new logos, and think they work. The Microsoft logo is clean, simple, modern-metro, friendly, soft, and lends itself to many applications. It plays on its old "window" logo, but eliminates the flag-like warp and gradients. They create brand recognition by four colored rectangles, which speaks volumes. It reminds me of a quick thought I had about the Mickey Mouse logo being nothing but 3 black circles.

The new Windows 8 platform, like the logo, is cleaner, simplified, and uses squares in much of its interface design. Its design is competing with Apple's as much as the companies are fighting for each other's audience. The new Microsoft store showcases some of the implementations of its new elements that I believe will age a lot better than any of their previous logo designs.

Read Article on Microsoft's new logos

Out of Context

Out of Context

This project took me an hour to complete. If you knew what these dots were for you would understand, but as is it doesn't make sense and seems like a complete waste of time. I like it that way.

Sometimes there's a beauty about mystery. In the age of social media it seems we have lost some of this beauty.

Mysterious Dots. wdsiemer ii

Antonelli College Logo

Previous Antonelli College Logo

New Antonelli College Logo

Antonelli College Logo

For no apparent reason or trigger, I was thinking of my distaste for the Antonelli College logo for most of the day. I had a piece written up in my head about how there was too much going on in the logo and type. It never came across as professionally designed for a school that charges premium rates. It appeared a mess to me, from the curly "A" with a drop shadow to the multiple-shaded dots and triangles.

I was thinking of ways to modernize and minimalize the design... However, I must have been out of the loop because when I visited their site they had a completely new look. They now have a very sterile logo that identifies Antonelli's as being one in the same as all those trade colleges with multiple degrees popping up in bulk to make a quick profit. I assume this must have been their brand all along.

I don't like to be insulting towards other designer's and/or marketer's visions, but this one seems to be lacking a strong foundation. Am I wrong?

Circle Logo

Been extremely busy in the design field. I feel as if the last few logo designs I've done for clients have become circles per their request.

Brain For Science

Brain For Science 

Don't expect to see this brain in Biology 101. wdsiemer ii

If I donate my brain to science I hope it doesn't end up in a Biology 101 classroom. I'm a lot more complicated than that.