Come on Wendy's! I know sales are down, but to drag Wendy into this mess? Can't we just keep her as the iconic little redhead girl on the french fry box? Wendy's is looking for Wendy to be another likeable Dave Thomas-type company spokesman. The Wendy's logo looks like it will be needing an update to remain true to the character.
 | |
| Wendy's Wendy Thomas. the sketchpad |
At the time of this commercial, I had read an article describing Wendy's restaurants' struggling finances. Therefore, I was sarcastically asking Wendy's restaurant why they were dragging Wendy Thomas into their troubles after all of her years being behind the scenes. It is not an insult on her position, character or appearance.
"The Wendy's logo looks like it will be needing an update to remain true to the character" is referring to my earlier statement to keep her as the nostalgic "iconic little redhead girl." This is wordplay to keep the "myth of Wendy" and brand intact--if not, maybe they'll have to consider updating their whole image of Wendy's.
We all know Wendy's was trying to recapture some of that Dave Thomas magic. If Wendy Thomas was behind the commercial then great for her. I thought it was some marketing company using her character as a ploy.
Most people come to my site only to look for photos. Since I never really knew who Wendy was, I wanted to share the image with a brief tongue-in-cheek statement. This is a previous brief I wrote...Wendy's Logo
Apologies,
Will
