Fold-up car of the future unveiled for Europe

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The "Hiriko," the Basque word for "urban," is an electric two-seater with no doors whose motor is located in the wheels and which folds up like a child's collapsible buggy, or stroller, for easy parking.

(AFP Photo/Georges Gobet)

The vehicle's four wheels turn at right angles to facilitate sideways parking in tight spaces.
The backers describe the "Hiriko" project as a "European social innovation initiative offering a systematic solution to major societal challenges: urban transportation, pollution and job creation."

KIA Brand

KIA Hamster Logo Spoof

The KIA Brand

I have been saying it for a while; KIA has really turned their brand image around. The vehicles are visually appealing, the reliability and safety is improved, the warranty is outstanding, the price is right and the marketing has taken off.

The commercials are targeting an edgy and youthful audience, even if I'm not a big fan of the Soul's oversized hamsters.

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The freshly designed KIA Sportage. From KIA.com