Thursday, August 14, 2014
Share a Coke
I've been wanting to write and post so much new content, but life and work have been busy. I did want to comment on what an awesome branding job Coke did with their new "Share a Coke" campaign. I have seen so much free advertising and publicity from the news to social media.
No matter what name was on the can/bottle, people were going to drink it. However, people are searching out/creating their own Coke bottle names, and if they find one I bet they'll post it to Facebook or tell a friend.
Well done!
Labels:
Branding,
Coca-Cola,
Coke,
Design,
Packaging,
Share a Coke,
the sketchpad,
William D. SIEMER II
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