Red Cross Brand Identity

Back in February, the American Red Cross caved into a design trend, and decided to reinvent their iconic logo with gradients, a 3-d orb, and drop shadows. Soon, EVERY company and logo will follow suite.

See my previous pieces: 3-D Orb Logo & Forgettable Tag Lines

Design by Henri Dunant, 1863.


The emblem of a red cross with arms of equal length on a white background is the visible sign of protection under the 1949 Geneva Conventions (inverse of Swiss Flag). As such, it is the emblem of the armed forces’ medical services.

International Red Cross uses the Red Crescent name and trademark in some Arab World countries.

BandAid Red Cross / Designs We've Seen (a lot)

Forgettable Tag Lines

Forgettable Tag Lines
William D. SIEMER II


If you want your company to remain fresh and relevant, stay away from these common tag lines (and their variations)...

Your Missing Puzzle Piece
Your Bridge to Opportunity
Your Key to Success
Your Door to New Business
Your Gateway to Financial Wealth
Your Road to Freedom
Your Path to Productivity

Your Missing Puzzle Piece

Your Bridge to Opportunity