Luxury Apartment "Specials"

There are a couple of apartments in my area that consider themselves "Luxury Apartments" on their signage, but they always have people in character costumes out front promoting specials. I've seen Uncle Sam, a bunny, Santa Claus, and some marshmallow-type character. It seems to go against a luxury brand by having "specials" with cheap signs, frivolous characters, balloons, and the such. Here's a quick mock-up of the scene.