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Tuesday, June 28, 2011

KIA Brand

KIA Hamster Logo Spoof
The KIA Brand

I have been saying it for a while; KIA has really turned their brand image around. The vehicles are visually appealing, the reliability and safety is improved, the warranty is outstanding, the price is right and the marketing has taken off.

The commercials are targeting an edgy and youthful audience, even if I'm not a big fan of the Soul's oversized hamsters.

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The freshly designed KIA Sportage. From KIA.com

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